Companies have been making decisions based on intuition for decades, but data shows that our intuition isn’t always right. Lynley Sides, Co-founder & COO/CMO of REX Real Estate Exchange, discusses how REX uses a data-driven methodology to make better decisions in predicting consumer interest, targeting marketing efforts, optimizing pricing and streamlining operations. REX has employed data scientists and experts in AI and machine learning to build models for the lengthy and complex process of buying and selling homes that are improving customer experiences and transaction economics and ultimately driving rapid growth. Lynley shares how REX’s data-driven approach can be applied to any industry.
Building a Data-Driven Organization From the Ground Up
16:00 - 16:55
The time is now to accelerate your company’s growth and impact by employing data, cutting-edge technologies and positive values into your business model. The combination of a data-driven approach and a strong social mission can drive affinity, bottom line results, and influence large industries. Lynley Sides, Co-founder & CMO/COO of REX Real Estate Exchange, discusses how to launch and grow a data and values-driven business through the right leadership, team, approach and mindset.
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